Marketing workshop for artists and designers
Disarming Design from Palestine and Palestine Creative Hub through Techno Park invites artists, designers and artisans to join a new 2 month workshop on marketing and social media in relation to artistic practices. How to present your work online and reach the right audience? How to show and articulate your practice? Which marketing tools to use? To who and how to sell and distribute your work, locally and internationally? Danish marketing specialist Kathrine Nicolaisen is our next design-resident in Birzeit and will give 8 workshops to improve the online reach of your practice and/or products. Apply now to be one of the 15 participants!
ABOUT THE WORKSHOP
The workshops aim to combine theory-based knowledge and industry examples with one-on-one tutorials, allowing participants to apply the techniques and practices in a way that truly suits their needs.
Four key topics will be covered throughout the workshops: establishing a digital presence, the value of social media, strategic content creation & PR, and collaboration & co-creation. Each topic is broken down into smaller segments covering affordable marketing channels such as social media, branding, partnerships and PR, and how to effectively use them.
The sessions will deepdive on the necessity of having a strong social media presence, and elaborate on dos and dont’s and general good practices. Furthermore we will explore to which extent social media has replaced a traditional digital portfolio, blog and website, and their function as attractor of clients, projects and potential employers.
We will also investigate how artists and designers reach their audience and attract new buyers through content creation any by telling meaningful stories, focusing on themselves, their products, but also utilising their immediate surroundings, local community, stories of life living under occupation, and other semantics fitting into their narrative.
Lastly, the sessions will explore the value of partnerships ranging from commercial opportunities derived from strategic business partnerships, to maximising reach through collaborating with fellow designers and artists to gaining momentum and building a credible voice in the industry through participating in competitions and winning awards.
Are you a designer, artist or artisan who would like to improve your online presentation of your work, practice or products, apply now with a short motivation via [add link to google doc] and send in your portfolio.
ABOUT KATHRINE NICOLAISEN
Kathrine Nicolaisen (DK) is a digital marketing specialist, who during her residency at DDFP, will co-create a series of 8 workshops in collaboration with participants focusing on best practices and marketing techniques, enabling designers and artists to build, improve and / increase their online presence and reach their goals.
Hours: group classes every Saturday 2–6 pm.
Individual sessions: Wednesday & Thursday 3 – 6pm
(note: final time-schedule will be discussed with the participants)
Participation fee: 200 NIS for all sessions
This course will be held in English.
Event Location: Techno Park, Birzeit.
Maximum Capacity: 15 people